Man City star Joleon Lescott launches LescottStewart mens fashion range
PUBLISHED: 11:27 07 June 2012 | UPDATED: 21:28 20 February 2013
Footballer Joleon Lescott is hoping to score with his new range of menswear
Manchester City and England defender Joleon Lescott has launched his own fashion range.
Joleon kicked off the new range at an event at Manchester Art Gallery along with his brother, Aaron who spent three seasons with Stockport County and Millwall player Jordan Stewart.
And they are already onto a winner with Joleons teammates at City. Since I showed them the prototypes, a lot of my team mates have been nagging me, asking me when the range is launching, he said. Im hopeful many of them will be wearing the label around the world by summer.
Joleon added: We started as best friends, growing up together and remaining close through our footballing careers. We thought it would be great to embark on a fashion project together; building a business that focused on our combined passion for clothing.
In the football industry, from a young age, fashion is always around you. Whether it is the day-wear of other players, through the media, sponsorship events or social activities, fashion is second only to football in players minds. We decided we had the perfect opportunity to develop a brand that related not only to sports people, but across the whole spectrum of male fashion.
The trio have worked to develop the clothes with designers from Gucci, Alexander McQueen, John Richmond and Religion for their range which is targeted at men aged 16-40 and has two components: LescottStewart is the flagship label at the higher end of the brand and LS is intended to have a more mass-market appeal.
LescottStewart also announced a tie-in with the National Literacy Association, a charity close to Joleons heart. As he explained: I suffer from dyslexia and I know the problems that it can cause kids at school. We didnt want LescottStewart to be purely a commercial venture, we wanted to give something back.
Weve launched a competition called Aspire Attire! where kids can win a chance to design a T-shirt for our next range if they tell us about their dreams and ambitions.
For more information on Aspire Attire! www.nlaguide.co.uk/aspire-attire
The LescottStewart range is available online initially at www.lescottstewart.com.
The print version of this article appeared in the June 2012 issue of Cheshire Life
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