Is Cheshire’s Lottie Hayes about to become the fashion industry’s next top model?

PUBLISHED: 09:02 09 January 2017 | UPDATED: 09:06 09 January 2017

Lottie Hayes

Lottie Hayes


Lottie Hayes, from Sale, was scouted at the age of 13 and now models for Vogue. But she’s also whips up a mean cake, as Janet Reeder discovers.

Lottie HayesLottie Hayes

Sale is famous for many things but until now, not for producing the next Kate Moss. All that could change because according to the fashion cognoscenti, model Lottie Hayes is the one to watch for 2017 and it’s easy to see why. As Lottie herself puts it, she’s neither indie’ nor ‘mainstream’. She’s just herself, which I’d say is an undeniably beautiful face with that something extra.

‘I would say I’m just myself. I don’t fit into any category,’ she declares. ‘I don’t really follow high street trends, anything like that.’

Lottie was born in Chester but did her growing up in Sale and attended Ashton-on-Mersey School. It was during an outing to The Clothes Show in Birmingham that, completely by chance, she was scouted by the Select Models agency.

‘I’m really into fashion and I’d gone with friends. I was heading out of the bathroom and someone stopped me and asked if I had thought about becoming a model. I said ‘no’ because I was only 13 at the time.

‘But I took their card and showed it to my mum. I didn’t really think I’d get to do it because I lived in Manchester, but it was all sorted out and everything just happened from there.’

It’s the thing many pretty young girls dream of but not Lottie, who after studying GCSEs planned to become a psychologist. ‘Then I changed my mind and decided I wanted to open a bakery,’ she reveals.

‘I’m very keen on baking and have done it for years and years. I sometimes take cakes into Select. For example it was my booker’s birthday a couple of weeks ago and I took in some tequila and lime cupcakes.’

Being scouted was a big learning curve and a ‘bit of a shock’ for Lottie, who found herself whisked to London and into a whirlwind of photoshoots, fashion spreads and assignments including the latest TV commercial for Rimmel, plus work for brands such as Topshop, Calvin Klein and See by Chloe.

‘I didn’t understand what was going on or what the job entailed at first,’ she admits.

‘But it’s definitely a good learning experience for someone at a young age - with all the travelling you do and all the new people you meet on a daily basis. It built up my confidence quite a lot.’

One person Lottie hit it off with was fellow model Darwin Gray, now her boyfriend.

‘We shot the Jack Wills campaign together and that’s where we met,’ says Lottie.

‘It’s a lot easier to be with another model as we are a lot more understanding of each other’s schedules and stuff.’

Now, following a year that has been packed with assignments that have taken her all over the world, 2017 looks like being a vintage year for the 17-year-old who is kept pretty busy.

‘I was in LA this weekend and I’ve been to South Africa, Mexico, places like that this year. I’ve been on the cover of Wonderland magazine, in the British edition of Vogue, plus Spanish Vogue, Russian Vogue, Harper’s Bazaar, quite a lot of magazines but I don’t know what I’ll be doing for the coming year.

‘ I’m not sure whether I’ll be doing London Fashion Week or not. I’ve no idea what work I’ve got or anything. Quite often you don’t know until the day before. You can never plan anything. I’ve no idea what I’m doing next.’

And what about Lottie’s long term plans? ‘I’m going to continue modelling and then I’m eventually hoping to open up my own bakery.’

More about Select models

From those hazy hedonistic days of 1977 Select has risen to become one of the most successful and well respected model agencies in the UK. Founded by sisters Clare and Chrissie Castagnetti and long time friend Tandy Anderson Select has become a major player in the international fashion scene. As one of the longest running agencies in the country with over 35 years of experience Select Model Management is responsible for turning the modelling world on its head, pioneering ‘scouting’ by getting out on the streets to find natural, individual and unique looks to be groomed into major names in the fashion industry.

This astute ‘eye’ for a fresh new face has paid dividends and Select’s books are brimming with talent that can be seen on worldwide campaigns and catwalks. On the Women’s board the prestigious, renowned New Faces Team, the first of its kind, set up in 1987 has helped kick start the careers of Stella Tennant, Agyness Deyn, Sienna Miller and more recently Sam Rollinson and Eliza Cummings. Likewise, the Men’s Division has dominated the men’s market worldwide, with their own New Faces team debuting the careers of top flight talent such as David Gandy, Jamie Dornan, Vernon Kay, Oliver Cheshire and most recently Ben Allen.

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