How the locals of Llandudno are building for the future

PUBLISHED: 00:00 04 April 2017 | UPDATED: 09:01 22 June 2017

Robin Hodgson and David Evans outside Dylan's

Robin Hodgson and David Evans outside Dylan's


For many, Llandudno is destination of nostalgia. Rebekka O’Grady meets locals taking the seaside town forward for future generations to enjoy.

An artist impression of what the cocktail bar will look like in Dylan'sAn artist impression of what the cocktail bar will look like in Dylan's

The Victorians and Edwardians loved Llandudno. They loved it so much they called it ‘Queen of the Welsh resorts’ – an epithet that is still very relevant today to the seaside town. Although many resorts have lost their charm and sparkle, the people of Llandudno are determined to keep their town the ideal of what makes a great British holiday.

The town, blessed with beautiful architecture, a lovely beach and a Victorian pier, was laid out in 1849 by the Mostyn family, who leased most of the plots for development and influenced the building design and uses of the land. Today, Mostyn Estates still manages and promotes the economic well-being of the town – but they aren’t the only ones to do so.

Acclaimed seafood restaurant, Dylan’s, will be opening their third venue in the former Washington Hotel site on the East Parade in May. Run by business partners David Evans and Robin Hodgson, who already have two successful restaurants in Menai Bridge and Criccieth, the duo wanted to transform the historic Grade II listed building into something the town could be proud of.

‘There was extensive damage to the building from a previous, ruthless attempt at renovation. We want to restore it in an elegant way that is sympathetic to its original period, so you get that real wow factor,’ said David, who said the £1.5 million project will cost around £800,000 to refurbish. Through its vast history, the building has been a number of things from Gentleman’s Club through to most recently, a nightclub named The Wash.

‘The building is a mismatch of Edwardian and Victorian décor. We are restoring the terrazzo floor, stripping the oak panels back to the original wood and remaking a kilometre of cornicing so that as soon as you come through those revolving doors, you get a real feel of what it would have been like in 1925.’

The ambitious project will bring two floors of stylish dining, a sumptuous stand-alone cocktail bar and an outdoor terrace. As with their other sites, the menu here will showcase the best in seasonal and local produce from the great larder of North Wales, and of course, spectacular seafood.

‘As specialists in seafood, to have a waterside location is important to us. Llandudno was an ideal choice for the next site as it’s a beautiful town that is really on the up,’ said Robin. The duo both commented on how recently there seems to be a different sort of visitor and offerings in Llandudno, changing its reputation of an older town to something appealing to a new generation.

Tony Burns, Director at St George's Hotel sat in front of the mood board for the development of the RooftopTony Burns, Director at St George's Hotel sat in front of the mood board for the development of the Rooftop

‘It’s bubbling. We like to be ahead of the curve, so we want to be a part of this change, helping to enrich visitor experience and boost the local economy. The Washington Hotel is an iconic building that has lots of memories for many people. We want it brought back to its former glory, so that it’s not an eyesore and new memories can be made. Now as custodians of the building, it’s important that it can stand for another 100 years so that future generations continue to enjoy it.’

Walk along the promenade, past the ice-cream shade buildings and you’ll reach the St George’s Hotel. Here they are also looking at the future, and for the first time in the building’s history they are creating a completely new space with five new luxury rooftop bedrooms.

‘The old roof needed repairing, so before doing that we considered if there was an opportunity for the hotel to go up a storey,’ explained director, Tony Burns. ‘We are literally raising the roof! At first, we were hesitant with how we would be supported by the town and Mostyn Estates, as the hotel is Grade II listed. But it’s all been really positive as they can see with the project we are trying to add something, an asset, to not just the hotel, but the town.’

The five exclusive bedrooms, which start at £260 on a bed and breakfast basis, will no doubt bring a new level of tourist to Llandudno. Each of the ‘Deluxe Sea-View’ rooms will have a balcony offering panoramic views of the Llandudno seascape, under floor heating, luxury bathrooms with his and her sinks and even a telescope. They will be decorated in a New England style, with bleached grey wood, and blue and green tones. It’s still coastal but with a luxury edge.

‘It’s all top of the range – there will be nothing else like it in the town. Lately for the town and area there’s been a real lift, and I am glad that we are a part of that.’

Changing perceptions

Alfredo Cramerotti (Director), Karolina Bayley Hughes (Engagement Team Member) and Lin Cummins (Audience Relations Manager)  within the Wagstaff's exhibition at MostynAlfredo Cramerotti (Director), Karolina Bayley Hughes (Engagement Team Member) and Lin Cummins (Audience Relations Manager) within the Wagstaff's exhibition at Mostyn

Behind an impressive Edwardian terracotta façade is the foremost contemporary art gallery in North Wales. Mostyn is space packed full of award-winning pieces from around the world, it’s certainly a fantastic gallery but not something many people would automatically come to expect to be in Llandudno. For audience relations manager, Lin Cummins, this is a perception the gallery is always challenging.

‘Many local people don’t think it’s for them, that they wouldn’t like “modern art”. It’s surprising really how many times you hear that, but then they come here and spend time enjoying the exhibitions.’

The gallery’s History Series has really helped in bridging the gap that some people see in understanding contemporary art and exhibitions. Since starting in 2013, the series has examined the heritage of Mostyn’s building, the town of Llandudno and links further afield, but within a contemporary format.

The most recent is Wagstaff’s (running until June 25), an exhibition about how the building was a piano and musical instrument dealership of the same name from the early 1940s, before being reinstated as an art gallery in the 1970s.

‘It’s rumoured that Lemmy from the rock band, Motorhead, bought his first guitar from here,’ said Lin. The exhibition considers the long-standing connection between music and art, and records an interpretation from today’s perspective. It interweaves the local history of the building into various art pieces. ‘You get a real crossover of audiences and visitors, and that’s great in order to preserve Llandudno as a destination and make new memories.’

From Van to Llan

What started as a humble Citroen van has resulted in two popular coffee shops. It hasn’t been all that easy to get to that point though, as Jon Hughes tells me amid the crowd of ladies that lunch, students and families at Providero on Mostyn Street. The site, which only opened in late January, is the second venture that he and his wife, Ellie, have successfully launched via crowd-funding.

Jon Hughes in Providero Tea and Coffee HouseJon Hughes in Providero Tea and Coffee House

‘The van was certainly different. We spent three years trading along the Welsh coast, with Ellie baking cakes and serving great coffee. It built a good local following, but we struggled to make ends meet and in the winter it was long days spent trading in the cold.’

In 2014, the couple thought about opening a shop in North Wales, a place they had found most of their success. One of their regular customers had mentioned there was a vacant space in Llandudno Junction, but at this stage they didn’t have enough money to fund the next step of the business.

‘A friend suggested that we did a Kickstarter campaign to raise the £12,000 that we needed. I was terrified to put the idea out there, but we did it and just hit the launch button.’

The way crowd-funding works is that the campaign has up to 30 days to raise their targeted amount. If they don’t hit it within that time frame, they don’t get any of the money. However, Jon and Ellie didn’t have to worry about that as they had achieved their target by day 14, generating £15,000 by day 30.

‘With a private donation we had ended up with £19,000. We really didn’t expect it and were so humbled and overwhelmed by it all. The café we built ourselves, from reclaimed flooring for the counter and church pew tables. People seemed to love it and they certainly appreciated that they could find us easier than they could in the van!’

Within 18 months, Providero customers were asking Jon and Ellie when they were going to open a larger place. The Llandudno Junction site was only small, and there were often queues at the door. ‘It was frustrating not being able to serve everyone,’ said Jon, who in spring 2016 saw a site for sale in Llandudno town centre. ‘A lot of renovation was needed. This was when someone again suggested we launch a Kickstarter campaign.’

With an investor agreeing to come onboard if they could raise £30,000 on the campaign, the couple launched the bid. ‘It felt like such a huge ask, and we didn’t think it would happen, but it did.’

The success of the business has been huge, with a simple food menu, great coffee and over 30 loose leaf teas proving to be a hit. The Mostyn site has even been included in the Northern Independent Coffee Guide – thanks to their Sanremo Opera coffee machine. One of only 250 in the world, the handmade machine from Italy is the first one in Wales.

‘My great-grandfather was a tea and coffee wholesaler, so I guess it’s in my blood! We’re not just another café in Llandudno, we’re creating a specialist coffee scene in Wales. There’s quite a collaborative network of independent businesses here now looking to take Llandudno forward. It’s a beautiful place and it’s great to be a part of making it memorable for a new generation.’ w

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