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Alsager based Redstone Willows create window display for Mulberry's flagship London store

PUBLISHED: 11:28 12 November 2012 | UPDATED: 22:20 20 February 2013

Redstone Willows’ creations enhancing the window of Mulberry on Bond Street, London.

Redstone Willows’ creations enhancing the window of Mulberry on Bond Street, London.

The luxury fashion label Mulberry has commissioned a Cheshire-based craftshop to create a series of willow sculptures to grace the window of their flagship London store.

The luxury fashion label Mulberry has commissioned a Cheshire-based craftshop to create a series of willow sculptures to grace the window of their flagship London store.

Redstone Willows, based in Alsager, are thrilled to see their work as a prominent feature of the windows at Mulberry in Bond Street to promote the brands new Autumn/Winter collection.

The window concept featured the habitat of woodland creatures, so the team at Redstone Willows designed a series of willow pods and spheres that could house additional elements.

Mulberrys Head of Visual Merchandising discussed at length the concept of the windows and the design ideas in order to set the brief, including the challenge of designing oversized installations.

Christine Redstone, sculptor, who usually spends her time on more mundane projects like creating willow or wicker coffins said: We were thrilled when we heard Mulberry was interested. We couldnt quite believe it. Its been an amazing experience. It needed us to do a lot of thinking outside of our normal comfort zone.

David Ferguson, of Mulberry, said: Redstone Willows have trained a core of talented local sculptors to enable us to fulfil challenging commissions nationwide.

Christine said: Contemporary willow work is enjoying a resurgence in popularity. This is our busiest year since 2002.

Artistic talent obviously runs in the family. Following a year spent teaching English, woodcarving and art in the kingdom of Tonga, Simon Redstone has now joined the family business. Tongan culture expresses creativity and art through the medium of natural resources.

Simon said: Were keen to use sustainable resources wherever possible, including using some of the many varieties of willow and regenerating species found on our site. I love working with my hands and creating art from the natural materials around me. Whenever Im out on our site Im constantly seeing inspiration in my environment.



For more information about Restone Willows products and training courses visit www.redstonewillows.co.uk

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