Creamline releases video to launch school initiative
PUBLISHED: 10:34 09 October 2014 | UPDATED: 10:47 05 January 2015
Creamline Dairies - the long established, Eccles-based family company – has teamed up with Channel 5’s Milkshake presenter Olivia Birchenough, to produce a lively educational video about milk’s journey from the cow to the breakfast table.
Created in order to give young people an interesting insight into the local Cheshire farmers that Creamline work so closely with, the video, which is now available to view on Creamline’s newly refreshed website - www.creamline.co.uk/videos -is part of Creamline’s ongoing commitment to the local community. The dairy has rolled out a local provenance programme that ensures all milk produced is sourced from within 30 miles of its production plant.
Taking the message straight to the classroom, Creamline is set to roll out a stream of primary school appearances across Cheshire and Greater Manchester. The dairy kick started its school initiative with a visit to Didsbury’s C of E school, holding an exclusive preview of the video, with Creamline’s milkman Jon Ryan joining in the school’s assembly to take the children through milk’s many nutritional benefits, as well as fascinating facts about cows!
Commenting on the release of the video, Creamline joint MD, Rob Purvis, said: ‘’We wanted to create something that clearly showed how milk was produced and a video was the perfect vehicle for doing just this. Having the popular Channel 5 children’s presenter Olivia Birchenough on board was great for Creamline, and we’ve received an enthusiastic reaction from the children who have viewed it so far!”
Creamline has recently extended its online delivery service - Creamline Online - to serve even more households across the Cheshire and Greater Manchester area. Customers can place an ongoing order but also add last minute additions via the new website, so registered customers can amend their milk and store cupboard product orders as late as 9pm the night before for next day delivery.