Cheshire produce showcased in Cannes

PUBLISHED: 19:21 26 April 2017 | UPDATED: 19:21 26 April 2017

Katrina Michel, CEO of Marketing Cheshire, drove to the Cote d'Azur, with a car full of super Cheshire food goods

Katrina Michel, CEO of Marketing Cheshire, drove to the Cote d'Azur, with a car full of super Cheshire food goods

not Archant

The county's finest foodie bounty was the precious cargo of Katrina Michel, boss of Marketing Cheshire, when she drove to the Côte d'Azur.

Katrina Michel, CEO of Marketing Cheshire, drove to the Cote d'Azur, with a car full of super Cheshire food goodsKatrina Michel, CEO of Marketing Cheshire, drove to the Cote d'Azur, with a car full of super Cheshire food goods

Katrina Michel, CEO of Marketing Cheshire, drove to the Côte d’Azur with her car laden with the county’s finest bounty to help woo global investors.

Katrina made the 2,200 mile round trip to Cannes to attend MIPIM (Le Marché International des Professionnels de l’Immobilier) the world’s largest annual property and investment festival attended by 25,000 people from more than 90 countries.

Katrina joined a delegation of civic and business leaders in promoting the region’s investment opportunities .

Visitors to the Cheshire stand enjoyed cheese from Burt’s in Knutsford, sparkling wine from Carden Park, Forest Gin from Macclesfield and Hunters Premium Gin from Warrington. There were also lavish gifts courtesy of Bentley Motors.

Katrina said: ‘We were all banging the drum for Cheshire and our amazing prospects such as the Cheshire Science Corridor, the Chester Northgate and City Place schemes and the Constellation Partnership, and we had to make a great impression.

‘We know a bit of hospitality goes down well, so I decided literally to take cheese and wine to the French! Who needs champagne and camembert when you can have the crumbliest Cheshire cheese washed down with a glass of Carden Park fizz?

‘All the produce went down so well and helped make our stand really busy. Conference delegates from all over the world just couldn’t get enough of the fine fayre – every last morsel was eaten or drunk and all the gifts went too.

‘What really struck a chord was that it was different from almost all the other stands where refreshments are sourced from the Cannes area. I think it must have worked too, as we have had scores of investment enquiries since returning from the festival.’

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