6 ISSUES FOR £6 Subscribe to Cheshire Life today click here

London’s hip new address: The Bloomsbury

PUBLISHED: 11:10 30 January 2018 | UPDATED: 15:32 20 February 2018

The beautiful Bloomsbury hotel.

The beautiful Bloomsbury hotel.

Archant

Within London’s ever-changing zeitgeist, different neighbourhoods take turns to define the city’s cultural landscape. And there is no doubt that, right now, the reinvigorated area of Bloomsbury is the place to be – and be seen

The enclave in London’s literary heartland, just moments from Theatreland, chic Covent Garden and the lively bars of Soho; as well as the historical treasures of the British Museum, a wealth of galleries and bookshops – is undergoing something of a grand gentrification. The opening up of transport links into Tottenham Court Road station has heralded a host of developments aligning the West End to the rest of the country. An influx of tech firms has drawn a younger, more hipster crowd, fueling the wave of arthouse cinema at the Brunswick Centre, new fashion boutiques and trendy eateries on Lamb’s Conduit Street and the uber-cool apartments and plaza of Centre Point.

Explore The British Museum Explore The British Museum

Notwithstanding such transformation, the first thing visitors tend to notice about Bloomsbury is its heritage. Home to The Bloomsbury Set, a group of itinerant writers, thinkers, artists and intellectuals, famous as much for their unorthodox lifestyles as their professional output. The likes of Virginia Woolf, E.M. Forster and John Maynard Keynes lent the area a raffish air – which continues to pervade in some quarters today.

In search of The Bloomsbury Set In search of The Bloomsbury Set

This convivial spirit is certainly still alive and well at The Bloomsbury – a hotel steeped in heritage and also at the forefront of its own vibrant transformation.

The Bloomsbury's indoor-outdoor garden restaurant, Dalloway Terrace The Bloomsbury's indoor-outdoor garden restaurant, Dalloway Terrace

Designed in the late 1920’s by the pre-eminent architect of his time, Sir Edwin Lutyens, the imposing Grade II-listed, neo-Georgian property’s new look is encapsulated by the dynamism of the new Coral Room – London’s latest drinking hotspot. Designed by the team behind some of London’s most defining contemporary venues – think Berkeley Square’s Sexy Fish and the new Annabel’s – this is a grand salon bar offering all-day dining and late-night carousing for a chic crowd. The vividly-coloured walls that give it its name are lent further lustre by the striking marble bar that comes alive in the evening, notably hosting London’s modern-day hip and happening Bloomsbury Set.

The vibrant Coral Room The vibrant Coral Room

Meanwhile downstairs, the hotel’s discreet and intimate Bloomsbury Club Bar celebrates the golden age of cocktails while drawing on the notoriously liberated lifestyles of the original Bloomsbury Set. A Duncan Grant cocktail - Courvoisier VSOP, Perrier-Jouët and Angostura Bitters - anyone? Or perhaps the libation named after Grant’s fellow painter (and some-time lover) Vanessa Bell – No.3 London Dry, Cocchi Americano, Belsazar Dry, Pink Grapefruit Shrub and Rosebud.

The Bloomsbury Club Bar is famous for its Bloomsbury Set-inspired cocktails The Bloomsbury Club Bar is famous for its Bloomsbury Set-inspired cocktails

This wonderful hedonistic frisson emanates throughout the hotel – not least in the newly refurbished Luxury Studio Suites. Offering expansive views of the area’s historic streets, the spacious feel of each suite is reflected in the earthy, natural tones and quirky, bold accents of its interiors. Expect an elegant yet lavish vibe – not least in the sweeping, (and very opulent) Italian marble bathroom.

Stunning features of a Luxury Studio Suite Stunning features of a Luxury Studio Suite

It’s all part of a country house feel that begins the moment guests ascend the flight of Portland stone steps through to the Edwin Lutyens-influenced sitting room – in honour of the great architect, complete with heritage-inspired botanical wallpaper.

Enjoy a welcome break in the sitting room at The Bloomsbury Enjoy a welcome break in the sitting room at The Bloomsbury

Join the new legions of the 21st Century Bloomsbury Set at The Bloomsbury, where charm and character abound – both in the hotel’s environs and out on the historical streets of the neighbourhood with which it shares its name.

Enjoy a stylish weekend in London’s West End with The Bloomsbury’s Luxurious Weekend offer here.


For further information please contact The Bloomsbury: 020 7347 1000 | bloomsbury@doylecollection.com | doylecollection.com/Bloomsbury

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Cheshire visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Cheshire staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Cheshire account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from Out & About

Wednesday, May 16, 2018

A spring ramble through the mysterious woodlands of Alderley Edge entices Howard Bradbury this month

Read more
Alderley Edge
Friday, May 11, 2018

Whether you’re into music, food or just want some fun, Knutsford has an event for you, writes JANET REEDER

Read more
Friday, May 4, 2018

Northwich’s untold story of terracotta is having its time in the spotlight thanks to special projects within the town, as Rebekka O’Grady discovers.

Read more
Wednesday, May 2, 2018

Settle into a spacious seat, sit back in luxury and enjoy the ride before landing in the grounds of the stunning Goodwood estate - travel doesn’t get much better than that!

Read more
Monday, April 30, 2018

The Association of Animal Artists (AAA), was formed in 2009 with the aim of bringing together artists working in the genre of all animal art, as opposed to solely wildlife. The Association also provides fellowship and support for its members who work in what is by its very nature, a solitary profession.

Read more
Monday, April 23, 2018

Rebekka O’Grady speaks to people celebrating a wealth of things to see and do in Nantwich.

Read more
Nantwich
 
Great British Holidays advert link

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Topics of Interest

Food and Drink Directory

Subscribe or buy a mag today


Local Business Directory

Cheshire's trusted business finder

Job search in your local area



Property Search