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Media Pack

Introducing the Cheshire Life Media Pack

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Above: Cheshire

Cheshire Life

Cheshire Life is the county’s favourite magazine. Its stunning photography and outstanding features make it a compelling read and Archant Life’s continued investment in good journalism provides its advertisers with a growing audience. Its most recent ABC audited annual circulation figure was 17,933 (Jan to Dec 2007).

Research has revealed a remarkable level of brand loyalty among Cheshire Life readers with many of them born and bred in the county or having a longstanding link to Cheshire.

They fall into higher income brackets and fit the following lifestyle groups:

Symbols of Success - people are well set in their careers and their incomes have risen far into upper Income Tax range

Suburban Comfort - people have established themselves and their families in comfortable homes in mature suburbs. Children are becoming independent, work is less of a challenge.

Rural aspirations - people live deep in the countryside in small communities. Despite the mix of incomes, most people own their homes and there is substantial hidden wealth.

We have a loyal readership and Cheshire Life is widely available.

Information for advertisers:

Research into Archant Life magazines show:

- 82% of readers have visited a particular place as a result of magazine coverage.

- 81% have tried a restaurant or pub as a result of magazine coverage.

- 59% have attended an event as a result of magazine coverage.

- 53% visited a store as a result of reading an Archant Life magazine.

The county of Cheshire

The county of Cheshire was first established in 980 AD and today has grown to a population of more than 674,000 (2001 Census). The county covers 804 square miles and mostly consists of small towns, villages and hamlets plus the Roman walled city of Chester, industrial towns like Northwich and Crewe, commuter towns such as Wilmslow and market towns like Nantwich.

Cheshire Life extends to the traditional historic shire county, which ranges from the Dee to the Mersey and includes both the Wirral and the area around Stockport; circulation extends to North Derbyshire, North Staffordshire, North Shropshire, North Wales and the cities of Manchester and Liverpool.

From the buzz of city life to outdoor activities, country walks and canal boat breaks to archaeological and historical riches, the county has something to offer everyone.

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WHAT'S NEW?

Kirov Ballet

THE Kirov Ballet will perform two full-length ballets, Balanchine's shimmering Jewels and Don Quixote, one of the highlights of the classical canon, as well as a Gala Evening of balletic fireworks. For its UK tour, the company will be led by the exquisite Uliana Lopatkina. She is joined by principal dancers Viktoria Tereshkina, Anton Korsakov, Andrian Fadeyev, Sofia Gumerova, Alina Somova, Igor Kolb, Anton Korsakov and Leonid Sarafanov and the company's ravishing corps de ballet.
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Now that's diversifying

Hill farmer John Bellis of Marple Bridge combines running a 60-acre farm with a career as a watercolour artist
Words: George Dearsley
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Christmas in Chester

Many Christmas traditions and customs can be traced back to the old Roman feast of Saturnalia, which was celebrated for seven days towards the end of December in tribute to the god Saturn.
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Why you should move to Frodsham

THE historic market town of Frodsham has a lot to offer homebuyers, from families to couples to the retired. It has been a filming mecca with scenes from the BBC's Merseybeat, Channel 4's Hollyoaks and ITV's Far From the Madding Crowd shot here and it was also transformed into Sherwood Forest for the Hollywood blockbuster, Robin Hood.
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Red Squirrel in Cheshire

THIS furry little chap and his two siblings have been scampering around their home at Walton Hall and Gardens Children’s Zoo in Higher Walton, near Warrington, after being born earlier this year as part of a breeding programme.
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Ten reason sto live in Chester

Here are ten reasons why Chester is regarded as one of the best places to live for citizens and residents alike
 
1 Good education From nurseries that get your children off to a good start to Lifelong Learning courses to give adults more opportunities, education in Chester is among the best.
2 Good housing Whether you are looking for a swish luxury apartment or a large family home, the city boasts top quality housing.
3 Good jobs Around 70,000 people work in Chester and it is a regional centre for employment. It is predicted that the city will have 20,000 new job opportunities in the next ten years.
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Meres and Mosses in Cheshire

TO THE naturalist, Cheshire is famed for her natural lakes and ponds. We have a number of large water bodies, which together form the Midlands Meres and Mosses Ramsar site, covering much of the Cheshire plain as well as parts of north Shropshire.
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